This term is associated with companies that use the pink ribbon or the support of breast cancer charities as a marketing technique to promote one of their products, while at the same time manufacture products that either contain ingredients that are linked to the disease or are used in a manner that associates it with the disease.
As the largest organization monetizing breast cancer, Susan G. Komen Foundation and its licensing of a proprietary trademark pink “running ribbon” logo and “…for a cure” slogan on a wide range of products have drawn close scrutiny.
The term, a portmanteau of “pink” and whitewashing, was first coined by Breast Cancer Action (BCAction). On thinkbeforeyoupink.org, a project of BCAction, ‘pinkwasher’ is defined as, “a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.”
From Wikipedia, the free encyclopedia
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